10 tips in preparation for your Chinese customers
Chinese visitors spend an average of $8,000 per trip to Australia. Consider these cultural difference when welcoming Chinese shoppers to enable quick transactions and create a leadingretail experience.
Top Tips For The Retail Sector
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- Chinese shoppers place a lot of importance on status
- They expect to pay with Alipay payment solutions via their phones
- They have a tendency to be demanding, abrupt and appear rude to English speakers
- These shopping dates are extremely important. Singles Day (11th November) & Double 12 (12th December)
- Chinese customers are used to service. Use trained staff when dealing with them
- Chinese are more brand loyal than Western shoppers
- Digital platforms are important components of the shopping experience
- They love a bargain but price is no longer paramount
- Shopping makes Chinese people ‘happy’
- Chinese shoppers do exhaustive research and prefer foreign products
Familiarisation And Customs Info
Alipay Support and Training Videos
Translation Apps
Social Media Apps
iTranslate Voice 3
Waygo (for menus & signs)
TripLingo
Naver Papago Translate
